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Once-in-a-lifetime entertainment experiences.

From unforgettable corporate events and conferences to exquisite private celebrations, Another Planet Event Group is the west coast's leader in private concert booking, production and event design. Our relationships in the music industry span decades and allow us to bring our clients the most sought-after bands, singers, comedians and entertainers in the business for intimate, once-in-a-lifetime concert and party experiences.

We produce events everywhere on the planet, and are based in the San Francisco Bay Area. We're the official event producer and operator for San Francisco's Bill Graham Civic Auditorium and The Independent, and Oakland's Fox Theater.

Our Foundation.

Another Planet Event Group's parent company, Another Planet Entertainment (APE), was founded in 2003 when concert industry veteran Gregg W. Perloff left his position as President/CEO of Bill Graham Presents (BGP) to build his own concert promotion company. Shortly thereafter, he was joined by longtime BGP colleagues Sherry Wasserman and Steve Welkom. Later that same year, Allen Scott and his concert promotion company, Mystery Machine Productions, merged with APE, solidifying the company's foundation.

Since embarking on a new start, Another Planet Entertainment has forged partnerships and collaborations that established the company as a leader on the San Francisco music scene. Shortly after setting up shop, they produced major events including Bruce Springsteen and the E. Street Band at PacBell Park (currently AT&T Park) and a Dave Matthews Band benefit concert at Golden Gate Park. Since then they've produced hundreds of concerts and shows every year, plus annual events like the Outside Lands Music & Arts Festival and the Treasure Island Music Festival.

It's Another Planet Entertainment's long-standing relationships in the concert business that allow their private shows division, Another Planet Event Group, to access the world's leading artists for private concert experiences for corporate and private clients who want nothing but the best entertainment at their events. From Paul Simon, Avicii, Van Morrison and Neil Young to Lady Gaga, Radiohead, Daft Punk, Luke Bryan and beyond, Another Planet Event Group brings leading artists and entertainers to our clients.

Memberships & Affiliations.

Another Planet Event Group is a member of the International Special Events Society, Northern California Chapter, and the San Francisco Travel Association.


“We love working in the Bill Graham Civic Auditorium (and the Fox!) Your staff makes everything seamless and we love the “one stop shopping” we get by having your team handle A/V, lighting, security, city permits, talent management, etc. The level of professionalism of your staff, from the logistical coordination to delivery of services promised, was fantastic! We couldn’t have been happier. You are consummate professionals and make our jobs easier.”

– Global Gourmet Catering

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