Another Planet Event Group is the Special Event Production arm of Another Planet Entertainment, which was created on July 18th 2003 when Gregg W. Perloff, President/CEO of Bill Graham Presents, left to build his own company. Shortly thereafter he was joined by his longtime colleagues at Bill Graham Presents Sherry Wasserman, the former Senior VP and Head of Concert Production at BGP, and Steve Welkom, former Senior VP of Administration and Business Development for BGP and Mary Conde, former Senior VP of Production. In November of that year, Allen Scott and his concert promotion company, Mystery Machine Productions and Danielle Madeira from Alice radio station (KLLC FM) merged with APE solidifying the company's foundation.